'Jeans, whose Genes?’ now live to view

Tuesday 15th January 2019

‘Jeans, whose Genes?’ is an innovative approach to getting people interested in genomics. Often family members are unaware of the impact genes can have, and by mixing humour with personal stories and science this play engaged with the large diverse Yorkshire and Humber Black and Minority Ethnic population. The play and workshop helps to influence debate around genomics and new technologies. It also brings to the forefront the implications for individuals and families in relation to genomics.

The play was developed in collaboration with focus groups from the Black Health Initiative and Shantona Women’s Centre in Leeds.  As expected, there was no appreciation or awareness of the 100,000 Genomes Project amongst the groups that were consulted. This type of approach helps to break down cultural barriers, and address specific concerns and some of the uncertainties that these communities have about genomics and healthcare, now and in the future.

Debbie Beirne, the Leeds CRF Manager, has been directly involved with the 100,000 Genomes Project and this play, in particular to raise awareness among the harder to reach communities.

LINK to the play: https://www.genomicsengland.co.uk/understanding-genomics/jeans-whose-genes/